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Plant-based foods in Europe: How big is the market?

March 4, 2021 @ 10:00 am - 11:00 am CET

Plant-based foods in Europe: How big is the market?


Image: shutterstock.com / Rocketclips, Inc.

Date: 4th of March 2021, 11am CET – 12 (noon) CET
Place: Online – Register here

In this highly informative webinar, we will explore the size and growth of the European plant-based food sector. For the first time in Europe, retail scanning data (Nielsen MarketTrack) has been published and analysed in detail, comparing the plant-based-food sectors of different European countries. We will have a closer look at numerous plant-based-food categories, identifying the leading and most promising market segments.

The webinar will explore the unstoppable growth of the European plant-based food sector over the last three years. If you work in the food industry, you can’t afford to miss this webinar!  



Dr Kai-Brit Bechtold, Senior Consumer Research Scientist at ProVeg International
Dr Kai-Brit Bechtold is a Senior Consumer Research Scientist at ProVeg International and a lecturer with extensive expertise in developments, trends, and data in the food sector. Before holding positions on the agency side for Nielsen and then on the industry side for Upfield (formerly Unilever), she worked as a Scientific Researcher (PhD and Postdoc) at the Department of Food Economics and Consumption Studies at the University of Kiel, where she investigated consumer preferences and willingness-to-pay for innovative food products. Her passion for sustainable food and her knowledge of insights into consumer trends and behaviour position her as a trusted food-industry expert.


Donovan Will (Moderator), Director, ProVeg South Africa

Donovan is the Director of ProVeg South Africa, the South African chapter of ProVeg International. Before moving to ProVeg to found their South African chapter, he was the Brand Manager at The Fry Family Food Co. (Fry’s), South Africa’s largest manufacturer of plant-based meat replacements, with distribution to over 30 countries.
Donovan is a leading voice in the plant-based food movement in South Africa, with a specific focus of connecting key stakeholders and demonstrating how healthy, sustainable and ethical food choices can also lead to greater food security, improved equality, and even increased profits. Before becoming involved in the plant-based food arena, Donovan held various financial management, audit and advisory roles. He has business science and accounting degrees from the University of Cape Town and the University of South Africa.


March 4, 2021
10:00 am - 11:00 am CET