For the first time in Europe, retail scanning data (Nielsen MarketTrack) has been published and analysed in detail, comparing the plant-based-food sectors of different European countries. The Plant-based Food Sector Report by the Smart Protein Project takes a closer look at numerous plant-based-food categories, identifying the leading and most promising market segments.
“Finally, we can see the tremendous growth of plant-based food in Europe reflected in concrete numbers. This report clearly reveals the huge increase in sales of plant-based food, providing a green light to the food industry to further pursue plant-based options.”
DR. KAI-BRIT BECHTOLD
SENIOR CONSUMER RESEARCH SCIENTIST
Watch this webinar’s recording and explore the unstoppable growth of the European plant-based food sector over the last three years. If you work in the food industry, you can’t afford to miss this webinar!