“Following on from the widely cited 2021 Smart Protein report ‘What Consumers Want’, this second round of research finds promising changes in European consumer preferences and behaviours over the last two years. The new report provides a deeper understanding of the long-term potential of the plant-based sector and offers practical recommendations so that further growth can be sustained.”
Jasmijn de Boo
Vice President, ProVeg International
ProVeg, together with the Smart Protein project, will be hosting a webinar exploring the results of the report. Join the webinar and learn more about the findings from this second survey round, which reveals a continued transformation of European eating habits.