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Plant-based foods in Europe: What do consumers want?
November 16, 2021 @ 10:00 am - 11:00 am CET
Date: 16th of November 2021, 11am CEST – 12 (noon) CEST
Place: Online – Register here
Dr Kai-Brit Bechtold, Senior Consumer Research Scientist at ProVeg International
Dr Kai-Brit Bechtold is a Senior Consumer Research Scientist at ProVeg International and a lecturer with extensive expertise in developments, trends, and data in the food sector. Before holding positions on the agency side for Nielsen and then on the industry side for Upfield (formerly Unilever), she worked as a Scientific Researcher (PhD and Postdoc) at the Department of Food Economics and Consumption Studies at the University of Kiel, where she investigated consumer preferences and willingness-to-pay for innovative food products. Her passion for sustainable food and her knowledge of insights into consumer trends and behaviour position her as a trusted food-industry expert.
Stephanie Jaczniakowska McGirr, International Head of Food Industry & Retail, ProVeg International
Stephanie is the International Head of Food Industry and Retail at ProVeg International, a food awareness organisation working to transform the global food system by replacing conventional animal-based products with plant-based and cultured alternatives. In her role, she works to accelerate the growth of the alternative protein industry in Europe & globally; and create a future of food that is sustainable for humans, animals, and the planet. Before joining ProVeg, Stephanie spent the last 5 years of her career building B2B communities of C-level decision-makers and working to accelerate innovation and collaboration in the Consumer Goods sector. She has worked across a variety of industries including Beauty & Personal Care, Drug Development and Food & Beverage.